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Downside Production House is a creative video production company dedicated to bringing stories to life through a unique visual perspective. We specialize in delivering high-quality video production services—from concept development to final execution—tailored to meet the diverse needs of our clients.
With a strong focus on creativity, storytelling, and technical excellence, Downside Production House facilitates all video production–related services.We believe every project deserves a distinctive identity, and we approach each production with a fresh and innovative mindset.
At Downside, we don’t just create videos—we create experiences through our creative eye.
To satisfy our clients through our creative eye, delivering visually powerful and meaningful video content that exceeds expectations.
To establish the Downside version in the video production world by producing original, high-quality, and impactful visual content, and to expand our creative presence internationally through innovation, storytelling, and professional excellence.
A transparent and structured production workflow designed to keep every project organized, collaborative, and creatively aligned—ensuring high-quality results delivered on time.
Understanding the client’s vision, objectives, audience, and creative direction to define the concept, message, and production scope from the very beginning.
Bringing ideas to life through professional filming, direction, choreography, photography, and visual execution—focused on storytelling, aesthetics, and quality.
Final delivery optimized for television, social media, and digital platforms, with ongoing support for revisions, formats, and future creative needs.
Developing the creative strategy, script ideas, visual style, timelines, and technical requirements to ensure a smooth and well-organized production process.
Refining visuals through editing, color grading, sound design, motion graphics, and final enhancements to create a polished and impactful final output.
Founder & Creative Director
Charitha Gangewaththa is a highly educated and experienced media professional with a strong academic and practical background in communication and visual storytelling. She is currently reading for a PhD in Communication at the Communication University of China. She holds a Master’s degree in International Communication from the Communication University of China, an MSSc in Mass Communication from the University of Kelaniya (UOK), and a Bachelor of Performing Arts (BPA) in Video Dance Choreography from the University of Visual and Performing Arts (UVPA).
With over five years of professional experience, Charitha has worked as a Digital Content Producer, Television Program Director, Television Channel Consultant, and Visiting Lecturer in Communication. Throughout her career, she has successfully produced a wide range of video content, promotional videos, commercials, short film and creative visual projects across television and digital platforms.
Her strong blend of academic knowledge, creative vision, and industry experience ensures that every project is handled with professionalism, creativity, and strategic thinking. Under her leadership, clients can trust that their brand is in safe, experienced, and creative hands.
"Working with you has been a delightful process, and we appreciate your repeated confirmation of the client's needs and the prompt delivery of results."
